Which of the following is true of an international marketer?
a. An international marketer faces the same macroenvironmental factors as a domestic marketer.
b. An international marketer and a domestic marketer are subject to a similar set of constraints.
c. An international marketer has to understand that basic marketing principles differ in different markets.
d. An international marketer needs to face conflicts resulting from different laws, cultures, and societies.
Question 2International marketing differs from domestic marketing in that international marketing has different:
a. marketing principles.
b. tenets of value and exchange.
c. applications, complexity, and intensity.
d. social responsibilities.
Question 3Export-import trade, licensing, joint ventures, wholly owned subsidiaries, turnkey operations, and management contracts are examples of:
a. global positioning systems.
b. outsourcing.
c. regional agreements.
d. international marketing.
Question 4Which of the following is a form of international marketing?
a. Government-owned operations
b. Inter-state trade
c. Joint ventures
d. Putting-out system
Question 5Which of the following best defines international marketing?
a. It is the process of planning and conducting economic forecasting in developing countries.
b. It is the process of creating a subsidiary in a neighboring country.
c. It consists of the activity, institutions, and processes across national borders that create, communicate, deliver, and exchange offerings that have value for stakeholders and society.
d. It is the process of hiring employees from other countries to assist with advertising messages, public communication, and the building of overall awareness.
Question 6The role of government in the marketplace is decreasing dramatically.
Indicate whether the statement is true or false
Question 7Firms are fairly consistent in their international activities because of the similarities in their levels of experience, resources, and capabilities.
Indicate whether the statement is true or false
Question 8Many firms do not participate in the global market because their managers believe that international marketing should only be carried out by large multinational corporations.
Indicate whether the statement is true or false
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