According to most retail analysts, as a result of several key forces at work today, which of the following forms of nonstore retailing will experience significant growth over the next decade while the other forms will remain steady or decline?
a. Telemarketing
b. Vending machines
c. Catalog sales
d. Direct selling
e. Internet shopping
Question 2Thematic maps use visual techniques such as colors, shading, and lines to display cultural characteristics of physical space.
Indicate whether the statement is true or false
Question 3Without spending money on promotion, a retailer will never make any sales.
Indicate whether the statement is true or false
Question 4Competing on tangibles always provides the retailer a competitive advantage because tangibles are hard to copy.
Indicate whether the statement is true or false
Question 5Which of the following is NOT a trend shaping the retail landscape today?
a. Decrease in competition from nonstore retailers
b. The advent of new retailing formats
c. Heightened global competition
d. The integration of technology into current operations
e. The increasing use of private labels
Question 6Culture is the buffer that humankind has created between itself and the raw physical environment.
Indicate whether the statement is true or false
Question 7Publicity offers retailers all of the following advantages EXCEPT:
a. appeals to a mass audience.
b. is considered to objective.
c. is easy to manage and plan.
d. provides a high level of credibility.
e. is typically free.
Question 8Service is the fundamental basis of exchange; therefore it is also the basis of all competition.
Indicate whether the statement is true or false
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