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knbst12 knbst12
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Posts: 323
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7 years ago
The mass merchandising formula is very much driven by low gross margins which means the retailer must keep its cost low resulting in:
 a. higher customer service.
  b. higher customer satisfaction.
  c. lower customer service.
  d. lower customer satisfaction.
  e. higher customer traffic.

Question 2

The term minority (minority population) is likely to have a very different meaning in the next few decades.
 
 Indicate whether the statement is true or false

Question 3

A _____ business district usually consists of an unplanned shopping area around the geographic point at which all public transportation systems converge; it is usually in the center of the city and often where the city originated historically.
 a. central
  b. convenient
  c. secondary
  d. suburban
  e. neighborhood

Question 4

An item that a buyer sees as being a risky purchase would be likely to have a higher-than-normal markup percentage.
 
 Indicate whether the statement is true or false

Question 5

The retail model that shows how shows how inventory, space, and labor resources interrelate to yield high resource productivity is known as the:
 a. Retail Resource Trinity Model.
  b. Gross Margin Return on Space.
  c. Retail Margin Model.
  d. Gross Margin Return on Inventory.
  e. Gross Margin Return on Labor.

Question 6

With annual spending of 40 billion and influence on another 450 billion, tweeners (consumers aged 8 to 14) should not be overlooked by retailers.
 
 Indicate whether the statement is true or false

Question 7

Which of the following is a store-based retail format?
 a. Street peddling
  b. Automated merchandising systems
  c. Interactive television
  d. A shopping mall
  e. The Internet
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samersamer
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7 years ago
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knbst12 Author
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7 years ago
Just got PERFECT on my quiz
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2 hours ago
Smart ... Thanks!
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