Maintained markup is the actual selling price of an item minus its cost. (True or false?)

Maintained markup is the actual selling price of an item minus its cost.
 
 Indicate whether the statement is true or false

Question 2

During the to market era, merchandise and goods moved primarily by:
 a. waterways and automobile.
  b. automobile and airplane.
  c. horse and wagon.
  d. railroads and waterways.
  e. railroads and airplanes.

Question 3

Although older consumers tend to be more skeptical and less interested in shopping, retailers who ignore boomers are limiting their success.
 
 Indicate whether the statement is true or false

Question 4

Ease of access refers to:
 a. the consumer's ability to easily and quickly find a retailer's Web site in cyberspace.
  b. the ease with which a consumer can return merchandise.
  c. the consumer's ability to gain credit.
  d. the consumer's ability to obtain parking.
  e. the amount of time between when an order is placed and when it is delivered to the customer.

Question 5

A retailer's maintained markup is usually lower than the retailer's initial markup.
 
 Indicate whether the statement is true or false

Question 6

It is important to know the history of retailing because it:
 a. teaches you the basics of retailing.
  b. gives you past retailing ideas that you can use today.
  c. helps you to understand current retailing theory.
  d. will help you understand where retailing is headed in the future.
  e. helps you learn from competitors.

Question 7

In terms of their attitudes, baby boomers tend to be more pessimistic, while Gen Xers tend to be more optimistic, and Gen Yers more realistic.
 
 Indicate whether the statement is true or false