The retailer's basic objectives can be summarized by stating: Get customers into the store, get them to buy what you have, and hope they will not return it..
Indicate whether the statement is true or false
Question 2_____ involves tailoring merchandise in each store to the preferences of its neighborhood.
a. Neighborhood targeting
b. Micromarketing
c. Target marketing
d. Benefit analysis
e. Customer targeting
Question 3Fair trade laws were considered violations of Section 1 of the Sherman Antitrust Act.
Indicate whether the statement is true or false
Question 4User perceptions of web site delays can be influenced by aesthetic aspects of site design, such as color.
Indicate whether the statement is true or false
Question 5If a retailer buys a product for 30 and sells it for 50, what is the markup percentage, if the markup is based on cost?
a. 33 percent
b. 40 percent
c. 67 percent
d. 80 percent
e. 100 percent
Question 6As a general rule, managers should use the 80-20 rule for endcaps, where 80 percent of items on the endcap are announced sale items, and 20 percent are unannounced sale items.
Indicate whether the statement is true or false
Question 7Which of the following statements regarding current U.S. population trends is correct?
a. The baby boomers are now moving into their 30s and 40s.
b. The country's total population is expected to grow at a faster rate in the next 10 years than in the previous 20 years.
c. Americans change their residences about a four times in their lifetime.
d. Most of the U.S. population resides in secondary markets, areas with populations less than 50,000.
e. Between 2000 and 2007 the eight fastest-growing states were all in the West and the South.
Question 8The Supreme Court ruled that a rule of reason standard should apply to fair trade agreements, weighing their anticompetitive effects against their benefits.
Indicate whether the statement is true or false
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