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Azhan Azhan
wrote...
Posts: 607
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6 years ago
Proctor & Gamble has reported saving tens of millions of dollars from increased supply chain efficiencies.

Question 2

Which of the following conditions does NOT allow a retailer to price above the market?
 a. Offering an exclusive merchandise line
  b. Maintaining extended hours of operation
  c. Having a competitor with similar merchandise lines located next door
  d. Having outlets in accessible and convenient locations
  e. Providing extra services

Question 3

The primary problem with the pegging method of merchandise presentation is that it:
 a. can be labor intensive to display and maintain.
  b. makes small merchandise appear disorderly and haphazard.
  c. cannot be incorporated into a wall system.
  d. gives a low-cost, low-quality image to a store.
  e. cannot work with gondolas.

Question 4

When setting goals and objectives, a retailer has a variety of objectives from which to choose. Please list and explain these objectives. How will each of these objectives influence the way in which the retailer conducts its operations?

Question 5

When the customer relies on the retailer to make a selection of goods to serve a particular purpose, it is termed a(n):
 a. implied warranty of fitness.
  b. implied warranty of service.
  c. implied warranty of quality.
  d. implied warranty of merchantability.
  e. implied warranty of sale.

Question 6

Information sharing systems that integrate the supply chain create demand visibility.
 
 Indicate whether the statement is true or false

Question 7

A _____ is least apt to use an above-market pricing policy.
 a. small neighborhood drugstore
  b. top-of-line apparel retailer, such as Neiman Marcus
  c. mom-and-pop grocery store
  d. warehouse club
  e. fast-food restaurant located on a turnpike

Question 8

The _____ is considered a softline feature fixture, because it presents merchandise in a manner that features certain characteristics of the merchandise (such as color, shape or style).
 a. four-way rack
  b. gondola
  c. round rack
  d. straight rack
  e. flat-base deck

Question 9

As a general rule, a retailer should strive to have its financial leverage between 3.0 and 4.0 times.
 
 Indicate whether the statement is true or false

Question 10

Identify the incorrect statement about an implied warranty of merchantability.
 a. The notion of implied warranty applies only to new merchandise.
  b. Every retailer selling goods makes an implied warranty of merchantability.
  c. By offering the goods for sale, the retailer implies that they are fit for the ordinary purpose for which such goods are typically used.
  d. Because of the potential legal liability that accompanies an implied warranty, many retailers will expressly disclaim at the time of sale any or all implied warranties and seek to mark a product as is..
  e. Some retailers will not be able to avoid implied warranties of merchantability.
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Replies
wrote...
6 years ago
Answer to #1

True: Page 531

Answer to #2

C

Answer to #3

A

Answer to #4

Retailers usually divide goals and objectives into two dimensions: (1) market performance, which compares a firm's actions to its competitor's; and (2) financial performance, which analyzes the firm's ability to provide a profit level adequate to continue in business. In addition to the market performance and financial performance objectives, some retailers may also establish (3) societal objectives, which are phrased in terms of helping society fulfill some of its needs; and (4) personal objectives, which relate to helping people employed in retailing to fulfill some of their needs.

Market Performance Objectives: Market performance objectives establish the amount of dominance the retailer seeks in the marketplace. The most popular measures of market performance are sales volume and market share. Profitability is clearly and positively related to market share. Market performance objectives are pursued because they are a key profit path.

Financial Objectives: Retailers can establish many financial objectives, but they can all be fit into categories of profitability and productivity.
 Profitability Objectives: Profit-based objectives deal directly with the monetary return a retailer desires from its business. The most common way to define profit is the aggregate total of net profit after taxes. Another retail method of expressing profit is as a percentage of net sales. However, most retail owners feel the best way to define profit is in terms of return on investment (ROI). The strategic profit model (SPM) is a tool used to assess a firm's profitability. It contains five elements that include net profit margin, asset turnover, return on assets (ROA), financial leverage, and return on net worth (RONW). Another measure of profitability is the gross margin percentage, which is gross margin divided by net sales.
 Productivity Objectives: Productivity objectives state how much output the retailer desires for each unit of resource input. The major resources at the retailer's disposal are space, labor, and merchandise. Productivity objectives are vehicles by which a retailer can program its business for high-profit results. In short, productivity is a key determinant of profit in retailing.

Societal Objectives: Societal objectives highlight the retailer's concern with broader issues in society. The five most frequently cited societal objectives are employment objectives, payment of taxes, consumer choice, equity, and being a benefactor.

Personal Objectives: Personal objectives can relate to the personal goals of any of the employees, managers, or owners of the retail establishment. Generally, retailers tend to pursue three types of personal objectives: self-gratification, status and respect, and power and authority.

The retailer has to consider his/her objective(s) while deciding upon the retail strategy involving the retail mix, promotion, location, and so on.

Answer to #5

A

Answer to #6

TRUE

Answer to #7

D

Answer to #8

A

Answer to #9

F

Answer to #10

A
Azhan Author
wrote...
6 years ago
My teacher is very rude and likes to speed his way through a lesson without letting the class ask questions. Thank you for helping me. You're a life saver Slight Smile
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