Increased demand variability on the higher end of the supply chain is known as what?
a. chain reaction
b. climb variable
c. bullwhip effect
d. supply response
Question 2How can the retailer minimize theft at the incoming merchandise point?
Question 3The _____ usually works well in small stores where customers wish to browse through all of the merchandise.
a. standard
b. free-flow
c. grid
d. loop
e. spine
Question 4Target market refers to the group of consumers that a retailer is seeking to serve.
Indicate whether the statement is true or false
Question 5Burger Blaster claims on its website that it uses only the best beef in making its burgers, unlike Burger Barn, its largest competitor. Actually, Burger Blaster and Burger Barn buy exactly the same type of beef from the same wholesaler, and Burger Blaster's management knows it. As a result of Burger Blaster's claims, Burger Barn's sales fall. Burger Blaster is probably guilty of:
a. deceitful diversion of patronage.
b. bait advertising.
c. deceptive advertising.
d. puffery.
e. deceptive sales practices.
Question 6Many buyers were skeptical of online B2B marketplaces because they did not want to reveal their __________ patterns?
a. ordering
b. pricing
c. negotiating
d. shipping
Question 7On the way to market for the first time, you continually think about the last thing your boss said to you: You should always study vendors with the vendor profitability analysis statement and the confidential vendor analysis before meeting with any vendor.. What are these, why are they important, and how would you use them?
Question 8The four basic types of layout that retailers use today are:
a. spine, cluster, loop, and partition.
b. free flow, cluster, partition, and grid.
c. cluster, free flow, loop, and spine.
d. free flow, grid, loop, and spine.
e. cluster, loop, spine, and partition.
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