Market share is equal to the retailer's total sales divided by total market sales.
Indicate whether the statement is true or false
Question 2Solidarity in a channel exists when a high value is placed on the relationship between a supplier and retailer.
Indicate whether the statement is true or false
Question 3Of the following approaches, which is generally considered the easiest way to expand a product market?
a. widen distribution
b. introduce new items
c. increase consumption
d. reduce price
Question 4Buyers should always approach vendors with two important pieces of information: the vendor profitability analysis statement and the confidential vendor analysis.
Indicate whether the statement is true or false
Question 5The function of the customer service and sales enhancement audit is to suggest new things to management that customers want.
Indicate whether the statement is true or false
Question 6Financial performance objectives analyze the retailer's ability to provide a profit level adequate to continue in business.
Indicate whether the statement is true or false
Question 7Because of the interdependency between the retailer and supplier, two-way communication becomes necessary to coordinate actions.
Indicate whether the statement is true or false
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