Activity-based costing analyses demonstrate that, in categories with mixed distribution, products just going through the warehouse consistently outperform DSD products.
Indicate whether the statement is true or false
Question 2For many marketers, customer __________ is the leading indicator of customer profitability.
a. spending
b. loyalty
c. dialogue
d. scale
Question 3Sabriya's Hats has a gross margin of 100,000 and operating expenses of 75,000 . Operating profit equals 25,000.
Indicate whether the statement is true or false
Question 4Retailers usually classify sales promotions as either sole sponsored or joint sponsored.
Indicate whether the statement is true or false
Question 5The Internet has completely destroyed bricks-and-mortar retailers.
Indicate whether the statement is true or false
Question 6Retailers who continue to use technology in innovative ways within the supply chain will achieve greater efficiency in their operations.
Indicate whether the statement is true or false
Question 7Which of the following is the first step for marketers engaged in customer retention activities?
a. profiling
b. pitching
c. recruiting
d. developing
Question 8Operating profit is gross margin less operating expenses.
Indicate whether the statement is true or false
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