A major disadvantage of using magazine advertisements is the long lead time requirements. Indicate ...

A major disadvantage of using magazine advertisements is the long lead time requirements.
 
 Indicate whether the statement is true or false

Question 2

In attempting to determine whether a new fast-food restaurant should be opened in a small town, a retailer gathered information on demographics, competitors' sales, and real estate available in that area. The retailer was employing the _____ method of retail decision-making.
 a. analytical
  b. creative
  c. intuitive
  d. strategic
  e. tactical

Question 3

The only prerequisite needed for the Internet's success is having enough consumers with access.
 
 Indicate whether the statement is true or false

Question 4

Collaborative filtering is a useful approach for a recommendation system when products are complex and preferences are subjective.
 
 Indicate whether the statement is true or false

Question 5

Markdowns, employee discounts, and stock shortages are all various forms of reductions.
 
 Indicate whether the statement is true or false

Question 6

Unlike print media ads, a disadvantage of radio advertisements is that they are not easily saved for future reference.
 
 Indicate whether the statement is true or false

Question 7

A (an) _____________ perspective can result in a standardized set of procedures, success formulas and guidelines.
 a. creative
  b. administrative
  c. intuitive
  d. strategic
  e. analytical

Question 8

Retail analysts predict that only catalog sales will experience significant growth over the next decade, while other forms of nonstore retailing will remain steady or decline.
 
 Indicate whether the statement is true or false

Question 9

A rules-based personalization system typically uses computer-assisted self-explication, or CASE.
 
 Indicate whether the statement is true or false

Question 10

A retailer's beginning-of-the-month (BOM) inventory for one month is always equal to the end-of-the month (EOM) inventory for the previous month.
 
 Indicate whether the statement is true or false

Question 11

One disadvantage of television advertising is that competition is high for the viewer's attention.
 
 Indicate whether the statement is true or false