The total cost valuation of a retailer's inventory is 75,000 and the total retail valuation is 130,000 . Approximately how much of every retail sales dollar is made up of merchandise cost?
a. 36.6 cents
b. 42.3 cents
c. 57.7 cents
d. 73.3 cents
e. 1.73
Question 2The retailer is not the only marketing channel member that uses promotion.
Indicate whether the statement is true or false
Question 3Large chains which recognize that consumer tastes vary by region often use a(n) _____ to give each store the flexibility to adjust its merchandise mix.
a. standard stock list
b. flexible merchandise planning center
c. private label branding strategy
d. localized merchandise planning center
e. optional stock list
Question 4Nonprice variables are directed at enlarging the retailer's demand by offering customers benefits beyond simply the lowest price.
Indicate whether the statement is true or false
Question 5Which of the following is an example of a search good?
a. restaurants
b. contractors
c. strawberries
d. hair salons
Question 6Which of the following types of retail operations would be most likely to use the cost method of inventory valuation?
a. A grocery store
b. A antique furniture store
c. A full-line department store
d. A discount department store
e. A bakery
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