Advertising is paid, nonpersonal communication and includes communication about products, services, institutions, and ideas.
Indicate whether the statement is true or false
Question 2An alternative to scrambling merchandise to increase profitability that many retailers are implementing is:
a. limiting Internet access to customers in stores.
b. selling many different and unrelated items.
c. becoming a discount store.
d. reducing store size.
e. selling merchandise on line only.
Question 3Local retailers can expect to compete with large discount stores such as Walmart and Target.
Indicate whether the statement is true or false
Question 4Marketers can easily track multiple goals and results of a web traffic campaign.
Indicate whether the statement is true or false
Question 5The retailer's _____ is (are) NOT considered a current asset.
a. cash
b. inventory
c. accounts receivable
d. prepaid expenses
e. fixtures
Question 6_____ is the result of the pressure being placed on many retailers to increase profits by carrying additional merchandise or services that will also increase store traffic.
a. Cross-merchandising
b. Piggybacking
c. Automatic merchandising
d. Product diversification
e. Scrambled merchandising
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