Today, retailers typically view private label brands as:
a. secondary to national brands.
b. leading brands that serve as a destination draw.
c. too high cost to maintain effectively.
d. lower margin offerings of the retailer when compared to national brands.
e. throwaway brands.
Question 2Keyword advertising has led to a greater emphasis on accountability in marketing.
Indicate whether the statement is true or false
Question 3Walmart became the world's largest retailer by:
a. offering better value in price and quality.
b. cutting unnecessary costs.
c. concentrating only on profits.
d. selling products at low prices.
e. becoming more service oriented.
Question 4_____ is a term used to refer to brands that are owned by the retailer.
a. Name brand
b. Retail brand
c. House brand
d. Private label brand
e. Manufacturer brand
Question 5Each of the following has been linked to higher click-through rates for banner ads EXCEPT:
a. frequent exposure
b. bold colors
c. animation
d. prominent placement
Question 6A product sold at or below cost is known as:
a. freebie marketing.
b. a loss leader.
c. product bundling.
d. a bait and switch.
e. product churning.
Question 7Technological innovations in retailing can best be viewed under three main areas:
a. Internet, order processing, and order taking.
b. Internet, supply chain management, and order processing.
c. Internet, customer management, and order processing.
d. supply chain management, customer management, and order processing.
e. supply chain management, customer management, and customer satisfaction.
Question 8A pay-per-click ad located near the results of a search engine query is an example of traffic by ________.
a. keyword
b. banner
c. optimization
d. association
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