Users who fit the look-ahead model of web surfing have a roughly equal chance of continuing to a new page or exiting a web site.
Indicate whether the statement is true or false
Question 2Which of the following is not part of the Stanford credibility guidelines for web sites?
a. Include advertising
b. Simplify contact information
c. Verify content accuracy
d. Highlight expertise
Question 3Competition and good customer service has led to companies releasing software earlier and with __________.
a. enhanced graphics
b. more coding bugs
c. cheaper prices
d. greater usability
Question 4Experiential online sites emphasize each of the following EXCEPT:
a. Beauty
b. Efficiency
c. Flow
d. Engagement
Question 5A sticky web site refers to those sites that ________.
a. are most complicated to use
b. contain the most flash graphics
c. have the longest user visits
d. report the most repeat visitors
Question 6In a study of the best format for presenting medical information on cancer, visitors rated flash animation as the most engaging format. Which of the following rated second?
a. Web
b. Audio
c. Audio plus web
d. Paper
Question 7Because web site users each have different technical capabilities, designers should target which level user for a fixed approach?
a. No experience
b. Some experience
c. Intermediate
d. Advanced
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