One advantage in using cookies to monitor Internet use is the ability to track users among different computers.
Indicate whether the statement is true or false
Question 2For most consumers, internet use is a greater drain on income than time.
Indicate whether the statement is true or false
Question 3As a General Purpose Technology, individualization is likely to develop evenly in all online applications.
Indicate whether the statement is true or false
Question 4There is no link between education and increased Internet use
Indicate whether the statement is true or false
Question 5Which of the following can limit connections between a marketer and an individual online?
a. trust
b. technology
c. product design
d. product price
Question 6Of the key technologies behind Internet marketing, which is the least developed?
a. networking
b. selling
c. digitization
d. individualization
Question 7In group meetings conducted by email, which of the following dynamics is likely to occur?
a. high ranking members will make the final decisions.
b. high ranking members will refuse to participate
c. low status members will have greater participation
d. low status members will refuse to make final decisions
Question 8For regular Internet users, which of the following is true?
a. online use drops over time
b. exploratory searches drop over time
c. participation in e-commerce drops over time
d. email volume drops over time
Question 9Which population is most likely to use the Internet:
a. high school dropouts
b. high school graduates
c. college students
d. college graduates