____ are electronic files that track users' on-line behavior.
a. Cookies
b. Banner ads
c. Pop-ups
d. Interstitials
e. Superstitials
Question 2Which of the following statements is FALSE with regard to ratio scales?
a. A ratio scale exhibits the property of identity.
b. With a ratio scale, the comparison of the absolute magnitude of the numbers is legitimate.
c. A ratio scale possesses a natural zero point.
d. The geometric mean is a meaningful measure of average with a ratio scale.
e. A ratio scale allows the comparison of absolute magnitudes but not the differences in magnitudes.
Question 3Cascading Style Sheets make it more difficult to update a website.
Indicate whether the statement is true or false
Question 4When only those consumers known to be interested in a particular product or service receive an advertisement, ____ is being used.
a. behavioral targeting
b. demographic segmentation
c. benefit targeting
d. consumer-oriented marketing
e. geographic segmentation
Question 5You have been assigned the task of evaluating consumer acceptance of and favorability toward a new product that a company has just test marketed in your area. In order to determine the degree to which consumers hold favorable attitudes toward the product, what is the lowest level of scale that you can use?
a. Nominal
b. Ordinal
c. Interval
d. Ratio
e. Need more information
Question 6Alt tags are useful in providing information in detail about images on the site.
Indicate whether the statement is true or false
Question 7____ occurs when a competitor or other party clicks on a sponsored link repeatedly in order to foul up advertising effectiveness.
a. Spamming
b. Phishing
c. Click fraud
d. Behavioral targeting
e. Keyword-matching
Question 8What characteristic must a scale possess in order for the researcher to compute the ratio of the magnitude of the numbers?
a. It must have an arbitrary zero point.
b. The range of the absolute scale intervals must be divisible by two.
c. It must use only integers.
d. It must have an absolute zero point.
e. The modal ratio must be greater than two.
Question 9Providing satisfying customer experience is a key criterion for successful websites.
Indicate whether the statement is true or false
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