Electronic files, called brownies, can track users' online behavior.
Indicate whether the statement is true or false
Question 2Methods of questionnaire administration rank as follows in terms of time required to collect the data (quickest to slowest):
a. personal interviews, web-based surveys, telephone surveys, mail surveys.
b. web-based surveys, telephone surveys, personal interviews, mail surveys.
c. web-based surveys, mail surveys, telephone surveys, personal interviews.
d. mail surveys, personal interviews, telephone surveys, web-based surveys.
e. None of these are correct because all methods take about the same amount of time.
Question 3Quantity of sales leads matters more than quality.
Indicate whether the statement is true or false
Question 4One type of banner ad is called a skyscraper.
Indicate whether the statement is true or false
Question 5Which of the following data collection methods provides the greatest degree of anonymity for respondents?
a. Mail surveys
b. Personal interviews
c. Online surveys
d. Telephone interviews
e. Mall intercepts
Question 6B2B marketers typically make use of lead generation and management programs to create awareness of their products.
Indicate whether the statement is true or false
Question 7Which of the following data collection methods is most costly?
a. E-mail surveys
b. Mall interviews
c. Phone interviews
d. In-home personal interviews
e. Web surveys
Question 8Click-through rates (CTRs) to banner ads are very high, averaging more than 30 percent.
Indicate whether the statement is true or false
Question 9Conversion of leads into sales is one of the basic marketing objectives.
Indicate whether the statement is true or false
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