Research evidence supports the contention that:
a. the gender of respondents and interviewers does NOT influence the answers in a survey.
b. black interviewers are likely to obtain more information on consumption expenditures in a predominantly white neighborhood.
c. it is better to have an old interviewer interview a young respondent and vice versa so as to keep the interview from wandering off the intended topic into areas of mutual interest.
d. the further the social distance between the interviewer and the respondent the greater the bias.
e. background factors of interviewer and interviewee do NOT generally influence the information obtained.
Question 2Which method of data collection has traditionally produced the lowest response rates?
a. Personal interviews in homes
b. Telephone surveys
c. Mail surveys
d. Personal interviews in shopping malls
e. All of the above produce roughly equivalent response rates.
Question 3The ____ is used to adjust the number of refusals and not-at-homes to reflect the fact that many of them would not have qualified to participate in the survey even had we successfully contacted them and gotten them to agree to participate.
a. eligibility percentage
b. screening question
c. contact rate
d. response rate
e. None of the above.
Question 4To identify whether potential respondents meet eligibility requirements, an interviewer will typically use a(n):
a. eligibility percentage.
b. leading question.
c. loaded question.
d. screening question.
e. alternative questionnaire.
Question 5The response rate formula for a telephone survey where there is no eligibility requirement excludes:
a. refusals.
b. wrong numbers.
c. not-at-homes.
d. completed interviews.
e. All of the above are included in the response rate formula for a telephone survey where there is no eligibility requirement.
Question 6An accounting firm decided to conduct a survey among its past clients. A sample of 500 clients was randomly selected to receive a mail survey. A total of 175 clients responded to the survey; 30 of the mailing addresses were not valid. The response rate on the project would be correctly calculated as:
a. 85.
b. 65.
c. 37.
d. 35.
e. 17.
Quick Reply
