Research evidence supports the contention that a. the gender of respondents and interviewers does ...

Research evidence supports the contention that
 a. the gender of respondents and interviewers does NOT influence the answers in a survey.
  b. black interviewers are likely to obtain more information on consumption expenditures in a pre-dominantly white neighborhood.
  c. it is better to have an old interviewer interview a young respondent and vice versa so as to keep the interview from wandering off the intended topic into areas of mutual interest.
  d. the further the social distance between the interviewer and the respondent the greater the bias.
  e. the background factors of the interviewer and interviewee do NOT generally influence the information obtained.

Question 2

There are some valid uses for spam email in online marketing programs.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 3

The way firms confront negative publicity has important strategic as well as ethical ramifications.
 
 Indicate whether the statement is true or false

Question 4

Student researchers randomly selected 1,000 telephone numbers from the local telephone directory and attempted to contact each household. Here are the final results of the calls: Completed interviews 409; Refusals 73; Not-at-homes 182; Ineligibles 284; Nonworking numbers 52 . What is the response rate in this particular situation?
 a. 80
  b. 73
  c. 70
  d. 62
  e. 41

Question 5

Personalization means stating the name of the person sending the email.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 6

The mission of the National Association of Advertising (NAA) is to improve and strengthen the ad agency business, to advocate advertising, to influence public policy, to resist advertising-related legislation that it regards as unwise or unfair, and to work with government regulators to achieve desirable social and civic goals.
 
 Indicate whether the statement is true or false

Question 7

Student researchers randomly selected 1,000 telephone numbers from the local telephone directory and attempted to contact each household. Here are the final results of the calls: Completed interviews 409; Refusals 73; Not-at-homes 182; Ineligibles 284; Nonworking numbers 52 . What is eligibility percentage in this particular situation?
 a. 69
  b. 31
  c. 28
  d. 41
  e. 59

Question 8

Spam is only a minor annoyance to most Internet users.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 9

One criticism of advertising is that it creates and perpetuates stereotypes.
 
 Indicate whether the statement is true or false