The physical appearance of a questionnaire is important in securing respondents' cooperation, particularly for:
a. personal interviews.
b. mail questionnaires.
c. telephone interviews.
d. All of the above.
e. Both b and c.
Question 2Which of the following is TRUE?
a. Smaller questionnaires that do not appear crowded are better at securing cooperation than larger ones.
b. One thing that seems to promote respondent cooperation is physically numbering the questions on a questionnaire.
c. The first pretest should uncover any problems with question wording or question sequence.
d. The second pretest should reveal any problems unique to the planned mode of administration.
e. All of the above are true.
Question 3A questionnaire using quality paper and printing techniques:
a. is an unnecessary expense.
b. reflects the importance of the study.
c. is unimportant in gaining respondent cooperation.
d. is unimportant to questionnaire design.
e. causes mistrust in the respondent.
Question 4When the pretest results are analyzed and recorded in dummy tables, which of the following is most likely to have occurred if some part of a table remains empty?
a. The response rate was poor.
b. The interviewer asked leading questions.
c. Some respondents did not understand a particular question.
d. A necessary option was omitted.
e. The researcher has no way of knowing.
Question 5Which of the following about questionnaire design is TRUE?
a. If the early steps in questionnaire design are carefully followed, the questionnaire usually does not need to be revised.
b. When designing questionnaires, the researcher should expect to do a good deal of iteration and looping among the steps.
c. As a general rule, larger questionnaires are favored over smaller ones, because they are less crowded.
d. Both a and b.
e. a, b, and c.
Question 6When using branching questions the researcher should:
a. develop a flow chart of the logical possibilities and then prepare the questions and instructions to follow the chart.
b. place the question branched to as close as possible to the question causing the branching.
c. order the questions so the respondent can anticipate what information is required, and thus answer the questions more easily.
d. place the question following the branch on a different page.
e. Both a and b.
Question 7In any study there should be two pretests, the first should be conducted by ____ and the second by ____.
a. personal interview, mail
b. the planned method of administration, mail
c. personal interview, the planned method of administration
d. the planned method of administration, the planned method of administration
e. There is no one best way to conduct the pretests.
Question 8A recruiting script is a(n):
a. introduction to a questionnaire.
b. method of statistical analysis.
c. list containing respondent details.
d. type of rating scale.
e. example of response order bias.
Question 9Branching questions are less appropriate with:
a. personal interviews.
b. telephone interviews.
c. mail questionnaires.
d. mall intercepts interviews.
e. Both a and b.
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