The observation method: (Multiple Choice)

The observation method:
 a. can give very good estimates for past behavior.
  b. depends on the memory and mood of the respondent in the reporting of an occurrence.
  c. is considered to be more objective than the communication method.
  d. is generally a faster means of data collection than the communication method
  e. is considered a less accurate method than the communication method.

Question 2

In Ecuador, transportation between the capital city and Guayquill is likely to encounter difficulties since the transportation infrastructure between the two locations is complicated by the terrain.
 
 Indicate whether the statement is true or false

Question 3

A method of data collection where the situation of interest is watched and the relevant facts, actions, or behaviors are recorded is called:
 a. observation.
  b. communication.
  c. deduction.
  d. extrapolation.
  e. interpretation.

Question 4

Plant and warehouse location studies are NOT examples of distribution research.
 
 Indicate whether the statement is true or false

Question 5

Which of the following types of primary data can be measured by observation?
 a. Attitudes and opinions
  b. Motivations and present behavior
  c. Gender and present behavior
  d. Social class and gender
  e. Motivations and intentions

Question 6

When a company wants to use coupons and promotions in a foreign country, the first thing it must do is research what types of advertising people will best respond to, rather than to check on the legality of premiums and coupons in these target markets.
 
 Indicate whether the statement is true or false

Question 7

Which of the following is an advantage of the observational method over the communication method of gathering primary data?
 a. Versatility
  b. Speed
  c. Cost savings
  d. Objectivity
  e. None of the above

Question 8

Researching individual exporter and importer expertise and local influence is unnecessary in terms of predicting a firm's success in a particular market.
 
 Indicate whether the statement is true or false

Question 9

Which of the following is NOT an example of data collected by communication?
 a. Supermarket scanner data
  b. Telephone interview data
  c. Data collected by mailing questionnaires
  d. Face-to-face personal interview
  e. Data collected through online polls

Question 10

Green signifies abundance in the Amazon region and disease in the Middle East.
 
 Indicate whether the statement is true or false

Question 11

Which of the following is NOT an advantage of the communication method in comparison to the observation method of data collection?
 a. Accuracy
  b. Cost
  c. Speed
  d. Versatility
  e. All are advantages of the communication method