____________________ cultures, such as those of Latin America, Asia, and the Middle East, stress subordination to the group and require acting in the interest of the group rather than in one's self-interest.
Fill in the blank(s) with correct word
Question 2Ferrari has segmented their market on the basis of income and lifestyle. Their target market has household income greater than 200,000 and enjoys spectator sports like NASCAR racing. These two segmentation variables are grouped under the broader classifications of:
a. demographics and product awareness.
b. psychographics and customer intentions.
c. geographic and motives.
d. demographics and psychographics.
e. demographics and product usage.
Question 3____________________ societies emphasize values such as wealth, material success, ambition, and achievement.
Fill in the blank(s) with correct word
Question 4John's purchase behavior is influenced by his hobbies of golf, working out, and fishing; his interest in cars, music, and travel; and his deeply held political beliefs on immigration and his opinions on saving the environment. All of these are part of the personal influence factor called:
a. attitude.
b. socioeconomic characteristics.
c. beliefs.
d. lifestyle.
e. demographics.
Question 5_________________________ refers to the manner in which interpersonal relationships are formed when differences in power are perceived.
Fill in the blank(s) with correct word
Question 6Which of the following is a lifestyle characteristic?
a. Social class
b. Interests
c. Attitudes
d. Home ownership
e. Age
Question 7Due to the influence of 800 years of Moorish control, ____________________ still has a rigid class structure described as feudal and autocratic.
Fill in the blank(s) with correct word
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