Personality refers to the:
a. traits and mannerisms of an individual.
b. overall evaluation of a particular product by an individual.
c. individual's understanding of a fact or a phenomenon.
d. age and education of an individual.
e. financial background of an individual.
Question 2____________________ time is attributed to individuals who usually do one thing at a time, and in sequence.
Fill in the blank(s) with correct word
Question 3Procter & Gamble, the manufacturer of Olay skin lotion, has traditionally targeted women over 30 years of age. This is an example of:
a. demographic segmentation.
b. racial segmentation.
c. psychographic segmentation.
d. ethnic segmentation.
e. regional segmentation.
Question 4In ____________________, the federal government recently placed new regulation into effect that brought a cultural revolution to this country: It required government workers to work from 9:00 a.m. to 6:00 p.m., with only one hour for lunch.
Fill in the blank(s) with correct word
Question 5A common use of demographic and socioeconomic data in marketing is:
a. delineating market segments.
b. investigating intentions to purchase.
c. relating attitudes to opinions.
d. discovering motivations.
e. determining brand awareness.
Question 6____________________ is the process of learning a new culture, which most managers must do when doing business abroad.
Fill in the blank(s) with correct word
Question 7Which of the following is NOT a demographic or socioeconomic characteristic?
a. A feeling toward a brand
b. Marital status
c. Social class
d. A person's gender
e. Income
Question 8____________________ is the process by which individuals learn the beliefs and behaviors endorsed by one's own culture.
Fill in the blank(s) with correct word
Question 9If we were measuring customers' age, income, gender, education, occupation, marital status, etc., we would be measuring:
a. attitudes/opinions.
b. psychological/lifestyle characteristics.
c. demographic/socioeconomic characteristics.
d. behavior and perceptions.
e. none of the above.
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