In general, the one most productive source of internal secondary data for marketing research problems is:
a. the firm's Annual Report.
b. warranty registration cards.
c. the sales invoice.
d. salesperson's call reports.
e. individual customer records.
Question 2The manner in which a gift is given is important. Which of the following is true of gift giving?
a. In Asia, gifts of significance should be given privately.
b. In the Middle East, gifts should be presented publicly.
c. In Asia, gifts such as pens with the company logo are accepted regardless of timing.
d. All of the above are true.
Question 3Which of the following is (are) secondary source(s) of secondary data?
a. A table showing Prestige Ratings of Occupations in the United States published in a textbook but extracted from a research monograph.
b. Estimated brand shares for a number of leading electrical firms as published in Fortune and which was the result of research sponsored by that magazine.
c. The Census of Population.
d. The Census of Housing which is taken in conjunction with the Census of Population.
e. Results of a research project on a related topic.
Question 4Knowing what gifts are appropriate to give to your hosts is very important. Which gift would be inappropriate?
a. Bringing a bottle of wine to your host in the U.S.
b. Giving a box of cigarettes to a Romanian host
c. Bringing a box of handkerchiefs to an Eastern European host.
d. Giving an odd number of roses to a Russian host.
Question 5Secondary sources are not recommended for secondary data collection because:
a. it is difficult to determine the quality of the data.
b. primary sources are typically more accurate.
c. errors in transcription may have occurred.
d. secondary sources are often incomplete.
e. All of the above are correct.
Question 6Regarding time orientation, which of the following is true?
a. In Mexico, government workers are allowed a two hour siesta.
b. In Europe it is common to find someone at the office on Friday afternoons.
c. Vacation time in Europe lasts from May 1 to May 31, and little work gets done at that time.
d. In Islamic countries, businesses are closed on Fridays.
Question 7Once the research problem is defined and clearly specified:
a. the research effort turns to data analysis.
b. data collection takes place.
c. researchers should begin designing a survey immediately.
d. survey data becomes necessary.
e. All of the above are true.
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