Whenever John enters a department store, he feels a great sense of exhilaration and buys things he does not need. He does this even when he has financial constraints. In this scenario, John is engaging in _____.
A) disposition
B) binge drinking
C) binge eating
D) ethical behavior
E) compulsive behavior
Question 2As an ethnicity-based subculture, Southern Italian consumers have different lifestyles than Italians in Northern Italy.
Indicate whether the statement is true or false
Question 3Burger King recently experienced a decline in burger sales after E-coli bacteria were discovered in one of their restaurants. The marketing managers reviewed published information about a similar situation that had occurred at a Jack-in-the Box restaurant a few years ago. Which of the following type of exploratory research is this?
a. Primary data analysis
b. Depth interview
c. Case analysis
d. Projective techniques
e. None of the above exploratory research methods can be used.
Question 4Jackson enjoys playing games on his cell phone every day. He has also been wasting time playing games at work and spending money to gain advantage in games. Although he wants to stop this habit, he feels it is beyond his control. In this scenario, Jackson's behavior is an example of _____.
A) compulsive buying
B) addiction
C) social dilemma
D) conservation
E) greenwashing
Question 5Subcultures can be based on regional differences or on ethnicity or nationality:
Indicate whether the statement is true or false
Question 6Small groups of individuals brought together simultaneously and guided by a moderator through an unstructured, spontaneous discussion format for the purpose of gaining information through group discussion can be categorized under which type of research design?
a. Causal
b. Exploratory
c. Descriptive
d. Field
e. Basic
Question 7Which of the following statements is true of addicted consumers?
A) They do not feel shame or guilt about their addiction.
B) They believe they have the power to stop their addiction.
C) They believe that they must use a product or activity to function.
D) They do not become addicted to hedonic goods.
E) They refrain from repeated acquisition of goods if consumption is dangerous.
Question 8Cultures are groups of individuals with shared value systems based on ethnicity or common background.
Indicate whether the statement is true or false
Question 9A marketing professor uses his students as subjects in a blind taste test in order to test the hypotheses that there is a significant difference between three brands of gourmet coffee. He is trying to enhance and extend an existing academic model of consumer choice that is widely used in consumer behavior. This is an example of _____ research.
a. exploratory
b. basic
c. descriptive
d. causal
e. Both b and c
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