Which level of integration represents the highest level of integration?
a. Political union c. Common market
b. Monetary union d. Free trade agreement
Question 2A discovery-oriented decision problem is best defined as a:
a. decision problem that typically seeks to answer what or why questions.
b. restatement of the decision problem in research terms.
c. decision problem that typically seeks to answer how questions.
d. written statement that describes the marketing problem.
e. All of the above.
Question 3Which of the following is not an informal control?
a. Addressing the discrepancy between last year's sales and current sales
b. Rotating managers to different assignments
c. Training employees in a culture that is consistent with company goals
d. Establishing frequent contact between the headquarters and regional offices
Question 4Reena is seeking monetary help from friends and family. In the hopes of getting a loan from her distant but wealthy aunt, Reena meets and gifts her a silk scarf. In this scenario, Reena's motive in giving a gift to her aunt is _____.
A) antagonistic
B) obligatory
C) compensatory
D) instrumental
E) altruistic
Question 5ECOWAS plans to merge with the WAEMU by 2004 . Which of the following is not a convergence criteria for the merger?
a. ECOWAS members must control inflation to 5.
b. ECOWAS countries must have a maximum budget deficit-to-GDP ration of 4
c. Central bank financing of the budget deficit is limited to 10 of the previous year's tax revenue
d. All of the above are required.
Question 6Despite research proving that consumers preferred the taste of New Coke, its intorduction to the market was a failure because people did not want the old formulation to be discontinued. This failure could have been avoided if:
a. researchers had concentrated on advocacy research.
b. researchers had broadened the sample population.
c. researchers had defined the problem differently.
d. researchers had changed the method for the taste tests.
e. researchers had focused on novelty rather than taste.
Question 7Which of the following is an example of a standard that may be used to measure performance?
a. Sales c. Market share
b. Profit d. All of the above
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