The twelve non-Baltic successors to the Union of the Soviet Socialist Republics formed the
a. Commonwealth of Independent States
b. Central European Free Trade Agreement
c. Central Asian Trade Federation
d. Southern Cone Common Market
Question 2If an action undertaken during market research is legal, it is ethical.
Indicate whether the statement is true or false
Question 3Which type of focus is likely to be used when companies operate in countries that share language, religion or other cultural similarities?
a. Hierarchical focus c. Regional focus
b. Centralized focus d. Product focus
Question 4Kathryn treasures a pen that once belonged to her grandfather. The pen evokes memories of happy times spent with her grandfather. In the context of special possessions and brands, Kathryn's pen is an example of a(n) _____.
A) ethnic emblem
B) memory-laden object
C) geographical emblem
D) achievement symbol
E) social class emblem
Question 5Most of the Asia-Pacific Economic Cooperation's (APEC) advances so far have been made in the area of
a. transportation c. computers and the Internet
b. manufacturing d. textiles
Question 6Advocacy research is generally an unethical form of market research.
Indicate whether the statement is true or false
Question 7Companies operating in countries that are similar to their home-country are likely to use an organizational structure that
a. is centralized.
b. is decentralized.
c. integrates operations between the home and host countries.
d. uses a worldwide regional division structure.
Question 8Which of the following statements is true of consumers who are highly attached to a brand?
A) They are content with the oldest models of their favorite brand.
B) They work as their favorite brand's paid salesforce.
C) They are less likely to talk about their favorite brand.
D) They are least likely to forgive their favorite brand's minor mishaps.
E) They serve as brand ambassadors of their favorite brand.
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