Members of the European Union often differ with regard to the economic and trade policies they advocate. Which of the following is an accurate description of one of those differences as illustrated in your text?
a. Germany believes that the government should actively regulate business.
b. France stresses market development at the expense of social welfare.
c. The Netherlands stresses the importance of market mechanisms and interferes only minimally business regulation.
d. Great Britain believes that genetically altered seeds should not be imported.
Question 2The basic purpose of all marketing research is to help develop new products.
Indicate whether the statement is true or false
Question 3Which of the following is a factor that affects organizational design?
a. Competitive environment
b. Environmental stability
c. Availability of local qualified labor
d. Each of the above affects organizational design.
Question 4Tiffany likes to think of herself as a fashionista. She watches advertisements that show beautiful young women flaunting branded items with interest and often buys these products. This is an example of _____.
A) a geographic emblem
B) an ethnic emblem
C) advertising that fits with the targeted segment's self-concept
D) products that fit with consumers' multiple self-concepts
E) the connectedness function
Question 5Which of the following is not a commonality shared by member countries of the European Union?
a. A highly developed industrial base.
b. High GDP per capita.
c. Extensive transportation infrastructure.
d. All of the above are shared by members of the EU.
Question 6Which of the following types of marketing research is most likely to be unethical?
a. Causal research
b. Descriptive research
c. Clinical research
d. Quantitative research
e. Advocacy research
Question 7Entertainment will cease to be important when communicating with consumers in all retailing environments: Consumers will expect excellent service instead.
Indicate whether the statement is true or false
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