Countries in East Africa were formerly colonized by ____ and share a common second language, as well as ties with the former colonist.
a. Belgium c. Turkey
b. Canada d. Spain
Question 2Emma's Ice Cream hires a local marketing research firm to find out which flavors and innovations local customers would prefer. The marketing research firm in the above scenario is conducting what type of research?
a. Causal research
b. Exploratory research
c. Advocacy research
d. Transnational research
e. Syndicated research
Question 3The adoption of the Internet will increase in both high-income and in emerging markets.
Indicate whether the statement is true or false
Question 4An Indonesian family that has immigrated into the U.S. tries to adopt the American culture by participating in festivals such as Easter and Halloween. The family also begins to celebrate Thanksgiving and Christmas in their own home. Which of the following symbolic consumer behaviors does this scenario illustrate?
A) Reflexive evaluation
B) Symbol development
C) Marital transition
D) Symbol communication
E) Cultural transition
Question 5The countries of the former Soviet Union shared a history of ____.
a. Russian cultural dominance c. state-owned enterprises
b. Russian political dominance d. All of the above
Question 6The primary reasons for studying marketing research include:
a. Some may pursue a career in marketing research.
b. Knowledge of the marketing research makes for a smarter consumer.
c. Managers should know the benefits and limitations of marketing research.
d. Managers should gain an appreciation for the marketing research process.
e. All of the above are reasons for studying marketing research.
Question 7A third of all people using the Internet are in the United States.
Indicate whether the statement is true or false
Question 8In Swedish weddings, the bride receives a gold coin from her father and a silver one from her mother as parting gifts. This tradition is believed to ensure prosperity for the newly-wed couple throughout their lives. Which of the following symbolic consumer behaviors does this example illustrate?
A) Marital transition
B) Symbol development
C) Emblematic function
D) Symbol removal
E) Grooming ritual
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