_____ Hispanic Americans are those who can function in either English or Spanish.
A) Southern
B) Acculturated
C) Bicultural
D) Traditional
E) European
Question 2The fall of communism in Europe and the recent structural changes in China and Vietnam have reduced considerably the areas dominated by the _____________________________
_ philosophy on economic development.
Fill in the blank(s) with correct word
Question 3International management experts estimate that the cost of a failed expatriate assignment is in the ____ of dollars.
a. hundreds c. millions
b. thousands d. billions
Question 4Acculturated Hispanic Americans are those who:
A) speak mostly Spanish but have adopted some regional U.S. customs.
B) speak mostly English and have a high level of assimilation.
C) can function in either English or Spanish.
D) are more likely than the average consumer to check prices on the Internet.
E) tend to be highly assimilated by the second generation.
Question 5There are two models of economic development that have gained acceptance in the world: a Western model, best articulated by ____________________, and the Marxist-Leninist model.
Fill in the blank(s) with correct word
Question 6Which of the following is true regarding high-context cultures?
a. High-context cultures are less confrontational in negotiations.
b. High-context cultures follow Western logic.
c. High-context negotiators are more programmatic.
d. In high-context cultures the negotiation terminates when an agreement is formally reached and in writing.
Question 7Fast-food chains have a separate marketing director and multimillion-dollar budget for communicating with Hispanic American consumers, with African American consumers, and with Asian American consumers. This is an example of:
A) affinity marketing.
B) community marketing.
C) multicultural marketing.
D) subcultural marketing.
E) personalized marketing.
Question 8A ____________________ dollar makes American goods and services more competitive in foreign markets, keeps jobs at home, and decreases the trade deficit because America's workers keep more production at home and sell more goods abroad.
Fill in the blank(s) with correct word
Question 9Which of the following is not true regarding low context culture?
a. Low context culture uses formal communication.
b. Low context culture is verbal.
c. Low context culture considers the status of the speaker.
d. Low context negotiators are more confrontational.
Question 10Multicultural marketing is the use of strategies that:
A) simultaneously appeal to a variety of societies.
B) target each subculture with a different marketing campaign.
C) globalize marketing, assuming that there are no cultural differences.
D) cluster groups across national boundaries.
E) address a culture's resistance to change.
Question 11The top 100 companies in the world control about ____________________ percent of foreign assets, employ 6 million workers, and account for as much as 7 percent of total world economic activity.
Fill in the blank(s) with correct word
Question 12Which of the following is not a dimension of national character?
a. Individualism c. Uncertainty avoidance
b. Power distance d. Personality
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