Countries in the traditional society stage of economic development are characterized by an economic structure that is dominated by technology.
Indicate whether the statement is true or false
Question 2Public relations main purpose is to generate positive ____________________ about the company.
Fill in the blank(s) with correct word
Question 3People become opinion leaders because they:
A) have no interest in being targeted by marketers.
B) are dissatisfied with their present knowledge of a product category.
C) have an intrinsic interest in and enjoyment of products.
D) do not like the products they endorse.
E) want to strengthen their social ties with consumers.
Question 4A performance objective must reflect the realities of the firm's competitive environment.
a. True
b. False
Indicate whether the statement is true or false
Question 5According to the Rostow model, each stage of economic development is a function of productivity, economic exchange, technological improvements, and income.
Indicate whether the statement is true or false
Question 6_________________________ is defined as a concerted effort on the part of the company to generate good will among publics that are essential to the company.
Fill in the blank(s) with correct word
Question 7Gatekeepers are individuals who:
A) control the flow of information.
B) complain about defective products.
C) criticize poor marketing techniques.
D) have strong ties and thus serve as a bridge between groups.
E) are informers for other social groups.
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