____________________ advertising is used to enhance perceptions of a company in a given market.
Fill in the blank(s) with correct word
Question 2_____ are groups we admire and wish to be like but are not currently a member of.
A) Schematic reference groups
B) Reflective reference groups
C) Aspirational reference groups
D) Associative reference groups
E) Dissociative reference groups
Question 3Some individuals resist the benchmarking process because of a reluctance to recognize the value of a competitor's way of doing business the not invented here syndrome.
a. True
b. False
Indicate whether the statement is true or false
Question 4The Marxist-Leninist model of economic development still constitutes a dominant development philosophy in some developing countries.
Indicate whether the statement is true or false
Question 5A sound measurement and evaluation system provides sporadic reporting of performance results.
a. True
b. False
Indicate whether the statement is true or false
Question 6The Phillip Morris ad that wished Chinese consumers a happy new year from the Phillip Morris companies is an example of ____________________ advertising.
Fill in the blank(s) with correct word
Question 7Manson has subscribed to all the shopping magazines that he knows of and hence is aware of the sale offers in his town. His friends come to him for advice on a wide range of products and to determine where to shop. In this scenario, Manson is a(n):
A) opinion leader.
B) reference leader.
C) technology coordinator.
D) market maven.
E) brand ambassador.
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