Consumer learning from marketer-controlled information is often limited because:
A) of the lack in processing ability of consumers.
B) consumers cannot relate it to their lives.
C) it does not match consumer decision-making patterns.
D) consumer memory retaining power is minimal.
E) consumers perceive the message to be of low credibility.
Question 2The dangers of poor execution of supply chain processes include increased lead and cycle times, higher costs, and less-informed decision making.
a. True
b. False
Indicate whether the statement is true or false
Question 3When a company believes that domestic strategies, techniques, and personnel are superior to foreign ones it is using a(n):
a. ethnocentric orientation c. regiocentric orientation
b. polycentric orientation d. geocentric orientation
Question 4Corporate advertising is used to enhance perceptions of a company in a given market.
Indicate whether the statement is true or false
Question 5Which of the following statements is true of regrets that are transitory?
A) They remain with a consumer permanently.
B) They are usually concerned with an unimportant purchase.
C) They occur days after a purchase has been made.
D) They are concerned with postponed feelings of repent.
E) They are experienced by marketers rather than consumers.
Question 6The most important benefit of a visibility system is not that the system is able to correct a supply chain problem, but that it allows people to become aware of problems earlier and thus take corrective actions more quickly that they would otherwise.
a. True
b. False
Indicate whether the statement is true or false
Question 7Eli Lilly is a(n):
a. ethnocentric firm c. polychronic firm
b. polycentric firm d. regiocentric firm
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