Jane and her friends went out for ice cream one day. All her friends bought CreamFreeze ice cream, but Jane bought FreezyDelight ice cream. When her friends asked her why she prefers FreezyDelight ice cream over CreamFreeze ice cream, she said, I like the brand, so I bought it. In this scenario, Jane's response is an example of _____.
A) conjunctive
B) affect
C) normative
D) variety seeking
E) performance
Question 2Which of the following is not one of the advantages of rail carrier over other modes of transportation?
a. Lower cost.
b. Good for expediting/emergency situations.
c. Can handle a wide range of items.
d. Piggyback service can increase flexibility.
e. Direct between major cities.
Question 3The U.S. consumes more than 25 of worldwide products and services.
Indicate whether the statement is true or false
Question 4If advertising to less educated consumers, the advertisements need to be translated into the local language. What country would present most problems because the campaign would need to be translated into multiple languages?
a. Switzerland c. China
b. India d. Pakistan
Question 5Which of the following is a choice tactic that can be used in low-effort processing situations?
A) Conjunctive
B) Value addition
C) Thrill seeking
D) Effect
E) Performance
Question 6Which of the following is not one of the disadvantages of motor carrier over other modes of transportation?
a. High cost.
b. Limited to domestic or regional transportation.
c. Very long lead times.
d. Cannot be used for large volumes.
e. None of the above.
Question 7It is important for channel managers to pay attention to local customs and traditions. For example, in the Middle East agents and distributors define marketing as:
a. Advertising.
b. Sitting on the product and waiting for the customer.
c. Aggressive personal selling.
d. Negotiating over price.
e. Geographic territory.
Question 8Which language requires less print space and provides a cosmopolitan and status image?
a. French c. Chinese
b. English d. Spanish
Quick Reply
