The Percent-of-Sales method is difficult to adopt for firms entering new markets.
Indicate whether the statement is true or false
Question 2Consumers engage in price-related tactics by simplifying decision heuristics that are based on price.
Indicate whether the statement is true or false
Question 3Many buyers are beginning to question the sustainability of cost reductions achieved through reverse auctions over time once the initial reductions are made.
a. True
b. False
Indicate whether the statement is true or false
Question 4In foreign countries, the competitive environment is:
a. Fairly constant across Western countries.
b. Much more free and open than in the U.S.
c. Much less intense than in the U.S.
d. About the same as it is in the U.S.
e. Not open to free competition, especially in developing markets.
Question 5Swedish and Argentinean firms frequently use the Objective-and-Task method of budget setting while firms from Canada and Singapore use it less frequently.
Indicate whether the statement is true or false
Question 6Satisfice is finding a brand that satisfies a need even though the brand may not be the best brand.
Indicate whether the statement is true or false
Question 7By limiting internal requisitioners to previously approved catalogs of already contracted goods and services from preselected and approved suppliers, volume commitments to approved suppliers can be achieved and maverick spending reduced.
a. True
b. False
Indicate whether the statement is true or false
Question 8By the late 1990s, the devaluation of many Asian currencies had made the U.S. dollar:
a. Weaker against the Asian currencies.
b. Stronger against the Asian currencies.
c. Little changed against the Asian currencies.
d. On a par with Asian currencies.
e. More easily convertible into Asian currencies.
Question 9The Objective-and-Task method is the most popular method used by multinational corporations in the process of deciding on the advertising budget.
Indicate whether the statement is true or false
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