Carriers will generally not consider the availability of backhauls when quoting one-way freight rates on a particular traffic lane.
a. True
b. False
Indicate whether the statement is true or false
Question 2A concert is given for which 5,000 seats remain unsold. The impossibility of saving those seats for sale at another time is related to which characteristic of services?
a. Intangibility
b. Inseparability
c. Standardization
d. Perishability
e. Customer involvement
Question 3In Germany, the main purpose of the Peugeot bicycle is recreation.
Indicate whether the statement is true or false
Question 4Which of the following is one of the drawbacks of compensatory models?
A) They cannot help consumers in weighing the goodness of an attribute.
B) They cannot be used when brands in consumers' consideration set are similar in attractiveness.
C) They form an analysis where a negative evaluation of one brand cannot be made up by the positive features on others.
D) They require a significant amount of effort.
E) They do not fit with most decision-making situations.
Question 5For some purchased items, such as bulk raw materials, speed of transportation is the most important factor.
a. True
b. False
Indicate whether the statement is true or false
Question 6Which of the following is not an example of customer involvement in services?
a. a couple delivering their income and expense records to a tax accountant
b. a client stipulating her investment goals to a stock broker
c. a customer requesting no pickles on his hamburger
d. a customer choosing the red rather than the black motorcycle helmet
e. a customer identifying flight times and days to an airline ticket agent
Question 7Cultural differences may create noise in the international communication process.
Indicate whether the statement is true or false
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