Business format franchises are prevalent in which of the following businesses?
a. Automotive
b. Business services.
c. Lodging.
d. Real estate.
e. All of the above.
Question 2Which of the following is not a regulation discussed in the text?
a. Germany requires stores to locate in downtown areas.
b. France limits the use of promotional pricing.
c. Belgium restricts the expansion of superstores and hypermarkets.
d. All of the above are regulations discussed in the text.
Question 3When consumers' motivation, ability, and opportunity (MAO) to process information relevant to a decision are low, consumers put a lot of effort into making these decisions.
Indicate whether the statement is true or false
Question 4What are the implications of attempting to focus on global as well as local needs for an organization?
Question 5Which of the following is not one of the key principles of the lean concept?
a. Maximize the use of people.
b. Simplify first, and only then apply new technology.
c. Focus on gradual, but continuous, improvement.
d. Minimize waste (including poor quality).
e. All of the above.
Question 6The franchise distribution system is composed of approximately _________ franchise business establishments that provide more than 11 million jobs.
a. 900
b. 9,000
c. 90,000
d. 900,000
e. 9,000,000
Question 7Which company is not an example of a network marketing firm that has gone international?
a. Amway c. Equinox International
b. Herbalife International d. Ikea
Question 8Money received under negative circumstances is more likely to be spent on a hedonic purchase than on a utilitarian purchase.
Indicate whether the statement is true or false
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