In business format franchises the franchisor provides the complete system for operating the ...

In business format franchises the franchisor provides the complete system for operating the business. This includes all of the following except:
 a. Marketing strategy.
  b. Financial control procedures
  c. Training.
  d. System to network with competing franchises.
  e. Quality control standards.

Question 2

According to the text, which innovation has caused vending machine retailing to become more popular than ever?
 a. Refrigeration c. Smart cards
  b. Interactive videos d. The Internet

Question 3

Some marketers include _____ in various marketing elements so that consumers can get more information via cell phone.
 A) smart cards
  B) simulations
  C) quick response codes
  D) two-sided messages
  E) retrieval cues

Question 4

The decline stage of a product life cycle requires that firms innovate in terms of:
 a. business model and structure.
  b. marketing.
  c. application.
  d. process.

Question 5

When firms produce goods in anticipation of future customer orders, they are operating in a/an _____ environment.
 a. assemble-to-order
 b. make-to-order
 c. make-to-stock
 d. just-in-time
 e. None of the above.

Question 6

Which of the following statements is true regarding, business format franchises?
 a. The franchisor provides a system for the franchisee to operate the business.
  b. Franchisee operational efficiency is more important than working relationships between franchisors and franchisees
  c. The franchisor provides little beyond a license to use its trademarked products.
  d. They are most common among automobile and soft drink channels.
  e. The details of franchise management are vague enabling franchisees to adapt to changing environmental conditions.

Question 7

Which of the following statements is not true regarding Internet retailing?
 a. In developed, high-income countries, Internet purchasing is experience-driven.
  b. Shopping via the Internet is quite different for consumers in developed countries compared to consumers in developing countries.
  c. The Internet presents dilemmas with regard to customer service.
  d. Each of the above statements is true.