Issues associated with a social satisfaction evaluation of channel members include all of the ...

Issues associated with a social satisfaction evaluation of channel members include all of the following except:
 a. The working relationship between my firm and the supplier is hostile.
  b. The supplier will not explain the reasons for its policies.
  c. The supplier provides my firm with marketing and selling support of high quality.
  d. The supplier expresses criticism tactfully.
  e. The relationship between my firm and the supplier is respectful.

Question 2

The all-purpose general merchandise discount store tends to draw a substantial portion of profits from its supermarket section.
 
 Indicate whether the statement is true or false

Question 3

Consumers will search the same information sources no matter what stage of the search process they are in.
 
 Indicate whether the statement is true or false

Question 4

Online bulletin boards, blogs, podcasts, and Web sites are examples of what new form of communication?
 a. CPM
  b. CGM
  c. CRM
  d. CVM

Question 5

_____ is the idea that organizations and institutions have an obligation to society that extends beyond compliance with regulations in considering the broader effects of their actions.
 a. Ethics
 b. Influence
 c. Corporate social responsibility
  d. Mutual assent
 e. Warranty of infringement

Question 6

A new criterion being considered useful in evaluating channel members is:
 a. Channel member satisfaction.
  b. Channel member economic satisfaction.
  c. Channel member behavior.
  d. Channel member psychological capability.
  e. Channel member dedication.

Question 7

Category killers carry a wide variety of merchandise and offer a deep assortment.
 
 Indicate whether the statement is true or false