Research shows that conducting surveys to uncover channel members' satisfaction with the firm's logistics system can be opening a Pandora's box because:
a. Once channel members begin reproaching the manufacturer, it is very difficult to get them to stop.
b. Channel member satisfaction decreases if the manufacturer takes no action to remedy reported deficiencies.
c. Logistics systems are too complex to be delved into with surveys.
d. Channels members do not answer and return surveys.
e. The answers reported on surveys do not reflect actual satisfaction levels.
Question 2The managing agent, often called the ____________________, has an exclusive arrangement with the company, representing its operations in a particular country; they do not take title to the goods and are usually paid as a percentage of sales of the company they manage.
Fill in the blank(s) with correct word
Question 3_____ is a process that involves consumers becoming bored with a stimulus.
A) Attrition
B) The mere exposure effect
C) The deactivation effect
D) Wearout
E) Closeness
Question 4Sampling is a form of sales promotion.
Indicate whether the statement is true or false
Question 5_____ is money the plaintiff actually paid to the defendant in connection with the contract.
a. Reliance
b. Restitution
c. Expectancy
d. Due diligence
e. None of the above.
Question 6According to the text, one of the most effective ways of monitoring the results experienced by channel members in the use of a logistics program is:
a. To use the grapevine.
b. To rely solely on the sales force.
c. To conduct a survey of a sample of channel members.
d. To perform a sales analysis.
e. Analyze orders that are placed by channel members.
Question 7A particular type of merchant middleman is the _________________________, who purchases commodity goods from the manufacturer to sell to the trade (wholesaler, retailer, business-to-business client) in the target market.
Fill in the blank(s) with correct word
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