One frequently cited ratio is that about __________ percent of the channel members account for about __________ percent of sales.
a. 80; 20
b. 30; 70
c. 70; 30
d. 40; 60
e. 20; 80
Question 2Although some of this growth can be attributed to its Latin American operations, Wal-Mart's primary expansion focus remains on Europe.
Indicate whether the statement is true or false
Question 3Simple physical factors, such as running out of a product, having a product or become obsolete, or unexpectedly needing a service can influence consumers' perception of the actual state.
Indicate whether the statement is true or false
Question 4What is the ideal strategy for developing a message in the global market?
a. Have a researcher on staff
b. Partner with another company to amortize expense
c. Have a world brand
d. Employ international personalities
Question 5In order to be valid, freight claims must be filed within _____ of the date of actual or reasonable date of delivery.
a. 10 days
b. 30 days
c. 9 months
d. 2 years
e. There is no time limit for filing freight claims.
Question 6A channel member's sales performance usually is compared to all of the following except:
a. That channel member's prior sales.
b. Industry sales.
c. The manufacturer's assigned sales quota.
d. Other channel members' sales.
e. Other channel members' quota attainments.
Question 7Wal-Mart's primary focus is on Latin American expansion.
Indicate whether the statement is true or false
Question 8Frank realizes that he needs a new television. This is an example of his actual state.
Indicate whether the statement is true or false
Question 9Which of the following statements about the promotional message is false?
a. The ideal situation in developing message strategy is to have a world brand.
b. Companies that have been successful with the global approach have shown flexibility in the execution of campaigns.
c. Even if an idea is global, overseas subsidiaries tailor the message to suit local market conditions and regulations.
d. The localization of global ideas can only be achieved by using local advertising agencies.
Question 10_____ indicates that the supplier is responsible for transportation, and the purchaser assumes title of the goods at his or her own shipping dock.
a. F.O.B. origin
b. F.O.B. shipping point
c. F.O.B. destination
d. F.O.B. carrier
e. None of the above.
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