The Internet poses the greatest threat to freight forwarders and customs brokers.
Indicate whether the statement is true or false
Question 2_____ refers to the extent to which consumers are emotionally connected to a product or ad.
A) Persistence
B) Relevance
C) Credibility
D) Engagement
E) Accessibility
Question 3The cost-plus approach measures the profits of each of the related companies and compares them with the proportionate contribution to total income of the corporate group.
Indicate whether the statement is true or false
Question 4A good rule of thumb is to remember that purchasers must always act in the best interests of their employer.
a. True
b. False
Indicate whether the statement is true or false
Question 5Consultants such as SymphonyIRIGroup have made it feasible for manufacturers to:
a. Measure the effects of promotional programs more accurately.
b. Save a great deal of money.
c. Precisely measure the effects of just advertising.
d. Allocate funds to product development at the true optimum level.
e. Predict consumer response rates to the promotions precisely.
Question 6Railway transportation handles smaller shipments over shorter distances.
Indicate whether the statement is true or false
Question 7Freulia Corp is a manufacturer of personal care products. In one of its TV advertisements, the shampoo manufactured by Freulia Corp is placed near the shampoo manufactured by Magnira Corp, another manufacturer of personal care products. The advertisement compares the features of Freulia Corp's shampoo with Magnira Corp's. This is an example of _____.
A) word-of-mouth advertising
B) a counterargument
C) the sleeper effect
D) product placement
E) direct comparative advertising
Question 8The functional analysis approach is the most applicable approach for transfers of components or unfinished goods to overseas subsidiaries.
Indicate whether the statement is true or false
Question 9Purchasing managers cannot be held personally liable for their damaging and illegal activities even if they perform them with the authority of their firm.
a. True
b. False
Indicate whether the statement is true or false
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