What is the major reason for the lack of local ports in developing countries?
a. Local authorities do not have the funds to develop facilities.
b. Native people do not wish to destroy the ecosystem.
c. Shipping channels only go to international ports.
d. Infrastructure is not the priority of developing countries.
Question 2Which of the following is not one of the basic levels of service that a systems supplier can provide to the buyer?
a. Turnkey.
b. Modular.
c. Shared.
d. All of the above.
e. None of the above.
Question 3___________ is a term used to refer to the use of several promotional tools in a coordinated effort to achieve maximum promotional impact.
a. Exponential marketing
b. Integrated marketing communication
c. Expanded promotion
d. Advertising materials
e. Persuasive advertising
Question 4The initial channel selection decision is very important since a company may be bound to that relationship and may not legally be allowed to change distributors.
Indicate whether the statement is true or false
Question 5_____ refers to how easily and readily an attitude can be retrieved from memory.
A) Favorability
B) Attitude accessibility
C) Attitude confidence
D) Persistence
E) Resistance
Question 6Cargo vessels which carry standardized containers that greatly facilitate the loading and unloading of cargo and intermodal transfers are called:
a. coastal ships.
b. offshore vessels.
c. service vessels.
d. container ships.
Question 7A/An _____ contract is designed to provide access to expensive computer networks and software that single companies are unable to afford on their own.
a. time and materials
b. systems
c. firm fixed price
d. cost-sharing
e. evergreen
Question 8The effectiveness of the overall promotional strategy depends on how successful the manufacturer is in:
a. Implementing its advertising, sales promotion, personal selling, and publicity.
b. Securing cooperation from independent channel members in implementing the promotional strategy.
c. Keeping its promotional budget in check.
d. Developing creative promotional tactics.
e. How its promotions compare to its competitors.
Question 9What factors help to accelerate product diffusion?
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