_____ refers to how much consumers like or dislike something.
A) Attitude accessibility
B) Attitude confidence
C) Persistence
D) Favorability
E) Resistance
Question 2Which of the following is not one of the intermediaries that participate in the international logistics process?
a. Freight forwarders
b. Customs agents
c. Banks
d. Delivery agents
Question 3A/An _____ clause allows the buyer (and possibly the supplier) to terminate the contract if either side fails to live up to contractual requirements.
a. penalty
b. evergreen
c. systems contract
d. time and materials
e. escape
Question 4One of the main issues Proctor & Gamble (P&G) Company had with its Max Factor is:
a. Giant mass market U.S. retailers were not willing to give more shelf space to Max Factor products.
b. P&G's marketing team had failed to gain sufficient brand recognition.
c. Even though P&G threw millions of dollars in trade promotions, sales of the Max Factor brand continued to fall.
d. Foreign sales of Max Factor products were falling.
e. Offering big trade discounts to retailers simply did not work.
Question 5What should be taken into consideration during the screening process of new product development?
Question 6In the context of attitudes, which of the following describes how attitudes influence consumers' behavior?
A) Affective involvement
B) Cognitive function
C) Emotional contagion
D) Connative function
E) Affective function
Question 7Which of the following is not one of the guideposts that the experienced manager uses for logistics decisions?
a. Heuristics
b. Possible industry comparison
c. Intimate knowledge of trends
d. Pricing strategy
Question 8A/An _____ clause assumes the contract will be renewed every year unless the supplier is otherwise notified that this is not the case.
a. evergreen
b. due diligence
c. penalty
d. escape
e. None of the above.
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