When a channel member makes disparaging remarks about a product in order to sell a competitor's product, the channel member is engaging in:
a. The gray market.
b. Footballing.
c. Free riding.
d. Undercutting.
e. Unethical behavior.
Question 2According to the text, what methods do companies use to generate ideas for new products or services?
Question 3_____ is an overall evaluation that expresses how much consumers like or dislike an object, issue, person, or action.
A) Ability
B) An attitude
C) Motivation
D) An opportunity
E) Exposure
Question 4The integration of the three concepts of logistics, resulting in the new paradigm where a series of value-adding activities concentrate a company's supply side with its demand side, is called:
a. supply chain management.
b. supply support system.
c. supplier-relationship management.
d. supply resource planning.
Question 5Which of the following is not an example of a contingency element of a long-term contract?
a. Initial price.
b. Price-adjustment mechanisms.
c. Delivery dates and times.
d. Supplier performance improvement.
e. Evergreen, penalty, and escape clauses.
Question 6Manufacturers are often concerned about their products being involved in the gray market for all of the following reasons except:
a. It disrupts the manager's ability to manage the market channel.
b. Authorized channel members are unhappy.
c. Channel members may drop the product.
d. Channel members may retaliate by making disparaging remarks about the product.
e. Consumers may stop buying the product because of a perceived decrease in value.
Question 7Discuss some of the risks and difficulties that companies face when developing new products.
Question 8People who are guided more by their own internal dispositions, called low self-monitors, are more likely to exhibit similar behavior patterns across situations than high self-monitors.
Indicate whether the statement is true or false
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