Product service:
a. Should be considered as an important strategic issue.
b. Is generally outside the area of channel management.
c. Should be in the realm of logistics management.
d. Is the responsibility of the channel members other than the manufacturer.
e. Is really a product management issue.
Question 2In which stage of product development does the company have a good indication of how the product will be received?
a. Product screening c. Product design
b. Concept development d. Test marketing
Question 3The frequency with which an object is encountered as a category member makes it a(n) _____.
A) prototype
B) taxonomic representative
C) category schema
D) premium brand
E) artifact
Question 4The nature of the service of which of the following is tangible actions and the direct recipients are people?
a. Music concerts
b. Laundry and dry cleaning
c. Data transmission
d. Beauty salons
Question 5It is important to ensure that an arbitrator's opinion will not be binding on both parties to the dispute.
a. True
b. False
Indicate whether the statement is true or false
Question 6Treating post-sales service as an afterthought is a shortcoming in:
a. Profit management.
b. Channel management.
c. Logistics management.
d. Customer service management.
e. Training management.
Question 7In which stage of product development companies need to consider both the extent to which the product fits with the target consumers, as well as with the overall mission of the organization?
a. Product screening c. Product design
b. Concept development d. Test marketing
Question 8Which of the following is a factor that affects whether a consumer regards something as a category prototype?
A) Brand images
B) Type of schemas
C) Graded structures
D) Schematic extensions
E) Shared associations
Quick Reply
