In a systems outsourcing situation, acceptance test criteria can only be determined after issuing the contract as actual operating conditions cannot be specified until the system is fully operational.
a. True
b. False
Indicate whether the statement is true or false
Question 2Special trade deals can keep a channel member attracted to a product in the maturity stage of the product life cycle, but they may not be in the manufacturer's long-run interest because:
a. They distract the channel members from the manufacturer's other products.
b. They can send the wrong message about the product to channel members.
c. They are stopgap measures.
d. They cause channel members to lose interest in carrying the product.
e. They may be considered illegal under antitrust/price fixing legislation.
Question 3The complete assortment of the products that a company offers to its target international consumers is the
a. product width. c. product depth.
b. product mix. d. product assortment.
Question 4Which of the following statements is true when consumers see one brand alongside a second brand that has a completely different personality?
A) The first brand will simulate more negative reaction than the second brand.
B) The second brand will simulate more positive reaction than the first brand.
C) The first brand will seem more distinctive than the second brand.
D) The first brand's personality will seem to overlap with that of the second brand.
E) The second brand will seem more distinctive than the first brand.
Question 5Which of the following is not a cause of the rapid advancement of service marketing?
a. Deregulation
b. Innovations in technology
c. Major shifts in the business environment
d. Branding becoming an integral part of marketing
Question 6One of the leading causes for failure of systems contracts is that purchasers get locked into price structures that do not adequately reflect changes that have occurred since the agreement was originally signed.
a. True
b. False
Indicate whether the statement is true or false
Question 7A fundamental but long-term strategic channel management option that should be considered during the maturity stage of the product life cycle is:
a. An extra trade discount.
b. More advertising allowances.
c. Special package deal discounts.
d. A change in the channel structure.
e. A more liberal returns policy.
Question 8Which of the following is not an example of a bridge offering?
a. Escada c. DKNY
b. Ann Klein II d. Emporio Armani
Question 9Lavish Homes is a furnishing and home dcor store that is suited to people of all classes and tastes. Consumers tend to describe the brand as a down-home, honest, thrifty, helpful, and working-class friendly. In this scenario, the consumers' descriptions reflect the _____.
A) associative schema
B) network associativity
C) brand's image
D) schematic orientation
E) brand's personality
Question 10What is the term for the reduction of governmental involvement in the marketplace?
a. Barriers to entry
b. Political marketing
c. Deregulation
d. Trade legislation
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