Which of the following is not a benefit that a brand provides for a consumer?
a. Reduced risk of complicated buying decisions
b. Emotional benefits
c. A sense of community
d. Economical benefits
Question 2_____ means that two or more parties are competing over a fixed sum value with the winner taking all or the larger share.
a. Lose-lose negotiation
b. Win-lose negotiation
c. Winner-take-all negotiation
d. Integrative bargaining
e. None of the above.
Question 3A partnership in the context of marketing channels is __________ legal partnership.
a. the same as a
b. must be based on a
c. not related to a
d. in effect only after the firm has created a
e. much easier to create than a
Question 4One of the main benefits of going international and engaging in international marketing is the ability of a firm to extend the product life cycle.
Indicate whether the statement is true or false
Question 5Which of the following statements is true of the absolute threshold?
A) It is the amount of intensity needed for a person to detect a difference between something and nothing.
B) It is the intensity difference between two stimuli before people can perceive that the stimuli are different.
C) It is the activation of sensory receptors by stimuli presented below the perceptual threshold.
D) Consumers will only consciously perceive a marketing stimulus when it is below the absolute threshold.
E) Stimuli are presented below the threshold level of conscious awareness.
Question 6Which of the following is the term for what shapes customer decisions, and ultimately, creates economic value for a product?
a. Promotion
b. Distribution
c. Branding
d. Packaging
Question 7According to Cialdini, _____ is a principle which states that we are more likely to accept the positions, arguments, and direction from recognized authority figures.
a. liking
b. consistency
c. scarcity
d. social proof
e. authority
Question 8The partnership approach as applied to the marketing channel means a:
a. Legal partnership arrangement.
b. Supportive relationship between channel members based on a careful delineation of their mutual roles in the channel.
c. True 50-50 sharing of the costs of all programs aimed at promoting the manufacturer's product.
d. Reciprocal arrangement whereby the channel members both buy from and sell to each other.
e. Very heavy use of cooperative programs, all of which are paid for on an equal basis between the manufacturer and the channel members.
Question 9Having an international presence during the decline stage of the IPLC, particularly in developing countries, is important.
Indicate whether the statement is true or false
Question 10_____ is the minimal level of stimulus intensity needed to detect a stimulus.
A) Ambivalence
B) The construal level
C) The absolute threshold
D) Credibility
E) The subliminal level
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