A large portion of consumers are likely to select a counterfeit apparel item over a genuine good when there is a price advantage, primarily because ____________________ risks are low for apparel, while prestige gains are high.
Fill in the blank(s) with correct word
Question 2Which of the following statements is true of prominence in marketing stimuli?
A) Movement decreases prominence.
B) Making ads less cluttered decreases prominence.
C) Decreasing the amount of space devoted to text within an ad increases prominence.
D) Prominent stimuli habituate consumers.
E) Prominent stimuli stand out relative to the environment because of their intensity.
Question 3The product development process begins with:
a. idea generation.
b. scale-up.
c. product and process development.
d. screening.
Question 4_____ means that one party is able to offer something of perceived value to the other party.
a. Referent power
b. Informational power
c. Expert power
d. Coercive power
e. Reward power
Question 5Anheuser-Busch's 100 percent share of mind program is most consistent with beer distributors:
a. Carrying many craft beers.
b. Participating in all suppliers' promotions.
c. Following an exclusive dealing arrangement.
d. Cutting prices.
e. Stocking a full range of different brands.
Question 6Unknown perfume manufacturers suggest that their brand is similar in scent to a particular brand of perfume, which they name in their communication. This is an example of _________________________.
Fill in the blank(s) with correct word
Question 7When Hissone Corp increased the size of its ads in billboards, its customer traffic increased because a lot of customers noticed the ads. This is due to _____ in advertising.
A) concreteness
B) abstractness
C) novelty
D) habituation
E) prominence
Question 8The main goal of the product development process is to:
a. develop a standard product or product line.
b. focus on one product for all countries so that standardization can be achieved.
c. build adaptability into products to achieve worldwide appeal.
d. cannibalize existing domestic products.
Question 9_____ is ready access to relevant and useful information and relies on trying to influence the other party through the cogent presentation of facts, data, information, and persuasive arguments.
a. Information power
b. Reward power
c. Coercive power
d. Legitimate power
e. Referent power
Question 10Some producers use outside marketing research firms to learn about channel members' needs and wants because:
a. the use of outside parties generally is less expensive.
b. outside parties generally do the job much more quickly.
c. a higher degree of objectivity is likely.
d. channel members will be provide more complete answers if an outside party is conducting a survey.
e. the internal marketing research department members tend to focus on other types of projects.
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