The issues that are most critical to a supplier are likely to be those most critical to a buyer.
a. True
b. False
Indicate whether the statement is true or false
Question 2Changing market locations, resulting from geographical boundaries of existing markets expanding or the opening up of new, more distant markets, should signal the channel manager that:
a. Shorter channels are definitely needed.
b. A higher level of intensity is called for.
c. Modifications in channel structure may be needed.
d. Intermediaries should be dropped.
e. Market density is increasing.
Question 3Ethnocentric consumers believe that purchasing imported goods
a. is morally wrong. c. is unpatriotic
b. causes loss of jobs d. All of the above are true.
Question 4Joshua saw an online article with information that was slightly negative about the brand of personal computer he had just bought. He then looked up other articles on the Internet to see if this was the case. In this scenario, which of the following factors is affecting Joshua's motivation?
A) Increase in aptitude
B) Decreasing affective involvement
C) Increase in perceived risk
D) Inconsistency with attitudes
E) Increasing risk aversion
Question 5The expenditure incurred in maintaining a channel once it is established is referred to as:
a. price.
b. cost.
c. outlay.
d. capital.
Question 6Analyzing the other party requires a thorough assessment of the relative strengths and weaknesses of the parties, as well as the particulars for each individual issue to be negotiated.
a. True
b. False
Indicate whether the statement is true or false
Question 7According to Bucklin's distance and lot size model, other things being equal, the greater the distance between a producer (manufacturer) and his markets, the higher the probability that a channel using intermediaries will be:
a. Less expensive.
b. More expensive.
c. Optimal.
d. Short in structure.
e. Intensively covered by intermediaries.
Question 8Which of the following is a recognized product-country stereotype?
a. Swiss chocolate
b. Russian caviar
c. Israeli oranges
d. All of the above are product-country stereotypes.
Question 9Anne considers herself an environmentalist. However, she also likes the convenience of bottled water. Purchasing water in a non-ecological, disposable, plastic bottle would be a _____ for Anne?
A) performance risk
B) physical risk
C) safety risk
D) social risk
E) psychological risk
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